ARTRA’s integration team of international marketing experts delivers effective localization and internationalization solutions that are culturally appropriate and easily accessible in the target market. Your translated web site and your localized software will enable your company to communicate more effectively with potential customers worldwide. The Internet opens up international marketing to another dimension and makes it possible to reach overseas markets as easily as if they were across the street.

Localization and Internationalization are a must when business plans require increase in your Web traffic and sales from abroad.

As the world’s economy and internet technology become globalized and more accessible all over the world, companies must learn to market themselves in other non-English speaking markets and present their products and services in foreign languages. There are many good reasons for you to take the international online market seriously:

	Today there are 338 million non-English speaking Internet users and nearly half of all Internet users live in Asia and Europe.
	By 2004, analysts estimated that 71% of Internet use and 56% of e-commerce revenue came from outside of the U.S.A.
	Sheer size of the non-English market: recent figures show that 70% of the world’s purchasing power and 92% of the world's population live in countries where English is not the native language.
	75% of the worldwide online population accesses searches for products and services on the Internet in other languages than English.

Make an effort to reach non-English speaking markets now. Be ahead of your competition. Realize foreign market revenues and profits before your competitors.

The most important strategic step is to translate and localize your existing Website or develop a multilingual Website with foreign languages, key word indexes and search capabilities.

This is an absolute prerequisite for addressing the online world where people do not live in native English-speaking countries and have enormous buying power.

Successful marketing is always done in the language of the target country.